Reader's Digest In America
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✎ Suggest a correctionUses facts and figures to illustrate the impact of an advertising campaign in a national magazine of popular appeal. Shows how a selected readership in a specific economic level brings in a high rate of sales' return for the advertising dollar.
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Sources
- A-V Online (National Information Center for Educational Media). CD-ROM database of educational and documentary media, compiled and maintained by the National Information Center for Educational Media (NICEM). — title, creator, length, format, sound, description
- 16mm Filmography (legacy record) — catalog record
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