Project Straight Dope “Peter”

A PSA sponsored by the Project: Straight Dope nonprofit organization. The ad features a young boy repairing his bicycle while a voiceover of the boy discusses peer group pressure as a primary means for drug use. The Project: Straight Dope ad campaign was created in response to the increase of heroin overdoses in Cook County, which reportedly increased 45% from 1968 to 1969. The ad campaign, which is aimed at 8 to 11 year olds, was funded from a grant from the Illinois Law Enforcement Commission.

Credits

Mike Gray Associates, Inc. (production company)

Complete catalog record
Cfa collection: Chuck Olin Collection
Sponsor: Project Straight Dope
Subjects: Drug abuse
Places: North America > United States > Illinois
Language: English
Cfa records: https://collections.chicagofilmarchives.org/Detail/objects/5268; https://collections.chicagofilmarchives.org/Detail/objects/5269

Related films

Sources

  1. Chicago Film Archives · record ↗ — title, year, creator, length, format, color, sound, genre, description, credits, catalog record, video