Polaroid Dealer Announcement (1964)

Creator: Bay State Film Productions Inc.

Format: 16mm

Color: B&W

Sound: sound

Description: The film presents a detailed report on the Polaroid Corporation's growth and product offerings in 1964 and its anticipated success in 1965. It highlights the popularity of Polaroid cameras, the impressive sales figures compared to other photographic equipment, and the importance of dealer support and effective advertising. Various dealers share their successful promotional strategies and sales experiences, demonstrating how promotions and product demonstrations can significantly boost sales. The report concludes with a preview of new models and the potential for continued growth in the instant photography market. Keywords Polaroid, growth, instant photography, dealers, promotions, advertising, sales, cameras, 1964, 1965, product line

Complete Record: The film presents a detailed report on the Polaroid Corporation's growth and product offerings in 1964 and its anticipated success in 1965. It highlights the popularity of Polaroid cameras, the impressive sales figures compared to other photographic equipment, and the importance of dealer support and effective advertising. Various dealers share their successful promotional strategies and sales experiences, demonstrating how promotions and product demonstrations can significantly boost sales. The report concludes with a preview of new models and the potential for continued growth in the instant photography market.

Keywords

Polaroid, growth, instant photography, dealers, promotions, advertising, sales, cameras, 1964, 1965, product line