Philip Morris: Parliament Cigarettes, 1950s

Year Published: 1950s

Creator: Philip Morris D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (jaunty music) 0:01 ♪ It's the most important quarter inch in smoking today ♪ 0:07 ♪ In a Parliament, the nicotine and tar all stay ♪ 0:10 ♪ A quarter inch away ♪ 0:14 ♪ A quarter inch away ♪ 0:16 ♪ It's the quarter inch the filter ♪ 0:17 ♪ is recessed from the tip ♪ 0:19 ♪ So no filter feedback can reach your lips ♪ 0:21 ♪ Tobacco tastes best when the filters recessed ♪ 0:24 ♪ Smoke Parliament ♪ 0:28 Announcer Some day, every filter 0:29 will probably be made this better way. 0:31 Recessed this most important quarter inch 0:33 to prevent filter feedback. 0:36 (stamp pounds) 0:38 The United States Testing Company confirms, 0:39 only Parliament has high filtration with no filter feedback. 0:41 Today, this year's ahead design 0:45 is yours only with Parliament, 0:46 the world's most experienced filter people. 0:48 ♪ It's the most important quarter inch in smoking today ♪ 0:51 ♪ Smoke Parliament ♪ 0:55 Popular price, soft pack or box. 0:56 Parliament. 0:58

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