Philip Morris: Parliament Cigarettes, 1950s

Year Published: 1950s

Creator: Philip Morris D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: ♪ It's the most important quarter inch in smoking today ♪ 0:04 ♪ In a Parliament the nicotine and tars all stay ♪ 0:08 ♪ A quarter inch away, a quarter inch away ♪ 0:12 ♪ It's the quarter inch the filter is recessed ♪ 0:15 ♪ From the tip ♪ 0:17 ♪ So no filter feedback can reach your lips ♪ 0:18 ♪ Tobacco tastes best ♪ 0:22 ♪ When the filters recessed ♪ 0:23 ♪ Smoke Parliament ♪ 0:25 - Someday all filters will probably be made this better way. 0:27 Recessed, like today's Parliament. 0:30 Unlike flush filters, Parliament cannot feed back nicotine 0:33 and tars because Parliament's filter is recessed 0:36 that most important quarter inch to prevent filter feedback. 0:39 The United States Testing Company confirms high filtration, 0:43 no filter feedback. 0:46 Today, only Parliament, the world's 0:48 most experienced filter people bring you 0:50 this year's ahead design. 0:52 ♪ It's the most important quarter inch ♪ 0:54 ♪ In smoking today ♪ 0:56 ♪ Smoke Parliament ♪ 0:58

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