Philip Morris: Parliament Cigarettes, 1950s

Year Published: 1960s

Creator: Philip Morris D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (stamp thuds) 0:00 Narrator From United States Testing Company 0:01 comes this report, 0:02 of the top rated high filtration cigarettes, 0:03 only Hi-Fi Parliament gives no filter feedback. 0:06 - Yes, only with Hi-Fi Parliament, 0:10 there's no filter feedback, 0:12 no feedback of nicotine and tar 0:14 from filter to your mouth 0:16 because only Parliament's filter is recessed. 0:18 And here's the proof: 0:21 using an ordinary filter and a Parliament, 0:23 both after six puffs, 0:27 I press both onto sensitized paper, like this. 0:28 See, the ordinary filter feeds back the nicotine and tar, 0:32 but with Parliament's recessed filter, 0:35 no nicotine and tar feeds back onto your lips. 0:37 Obviously, the more your filter traps, 0:40 the more important this recess becomes. 0:42 So remember, of the top rated high filtration cigarettes, 0:45 only Hi-Fi Parliament gives no filter feedback. 0:48 (stamp thuds) 0:52 Narrator Confirmed by United States Testing Company, 0:53 High-Filtration Parliament, now popular price. 0:55

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