Philip Morris: Parliament Cigarettes, 1950s

Year Published: 1950s

Creator: Philip Morris D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: Narrator Now Parliament with recess filter is best. 0:03 - Best is the word for this new Hi-Fi Parliament. 0:08 Over 30,000 traps, no other popular cigarette delivers less 0:09 nicotine and tar. 0:14 And because this filter is recessed. 0:15 Trap, nicotine and tar can get on your lips. 0:18 Let me demonstrate with this chalk. 0:21 Just take any other filters, cigarette, chop the filter 0:22 like this. 0:26 Then Parliament's recessed filter set deep down 0:28 inside here. 0:31 Now press both against glass. 0:33 See the ordinary filter leaves the smear. 0:36 That's the point. 0:40 Only in Parliament, the bitter, nicotine and tar 0:41 from the filter can not get on your lips. 0:44 Can't spoil Parliament's pure tobacco flavor. 0:46 You get a clean, satisfying smoke. 0:49 Narrator Continuously tested 0:52 by the independent 0:54 Laboratories of United States Testing Companies. 0:55 Smoke the best. 0:57 Hi-Fi Parliament now at popular price. 0:58

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