Philip Morris: Parliament Cigarettes, 1950s

Year Published: 1950s

Creator: Philip Morris D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (door closes) 0:02 - Oh, Jim forgot his cigarettes. 0:03 - Say, he switched to that new Parliament filter 0:06 you've been smoking. 0:08 What's it called, Hi-Fi? 0:09 - Yes, Hi-Fi, for high filtration. 0:11 Lots of people are switching because of this new filter. 0:14 I wish you would, dear. 0:17 - Oh, aren't all filters alike? 0:18 - Uh-uh. This filter's different. 0:20 - It's true. 0:23 One filter is different. 0:24 Only Parliament's new Hi-Fi filter gives you high filtration 0:25 plus recessed protection, for really clean smoking. 0:29 It has over 30,000 filaments, 0:33 each one 40% finer than any other filter. 0:35 It's the most efficient filtering material ever developed. 0:38 And, unlike other filters, it's recessed 0:41 to keep trapped tars and nicotine away from your lips. 0:44 And the flavor is great. 0:47 More expensive tobaccos, you cam tell. 0:49 - Mm, good smoke. 0:52 - Didn't I tell you? 0:54 - Parliament, with the new Hi-Fi filter. 0:55 Now same price as other filters. 0:57

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