Philip Morris: Parliament Cigarettes, 1950s

Year Published: 1950s

Creator: Philip Morris D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - New Parliaments new Hi-Fi filter. 0:01 What is this Hi-Fi filter? 0:05 Here's some people talking it over. 0:06 - Okay Hi-Fi means high filtration, 0:08 but what makes this filter different. 0:11 - It says here 0:13 it's the most efficient filtering material ever developed, 0:13 over 30,000 filaments, 0:16 each one 40% finer than any other filter. 0:19 - Come on, all filters are alike. 0:23 - No, sir, this Parliament has high filtration 0:25 and recessed protection. 0:28 Look, it's recessed to keep trap tars 0:29 and nicotine away from your lips. 0:32 - Yes, but how about flavor? 0:35 - It's all there, Sally. 0:37 Light, mild, clean, 0:39 but you expect that from Parliament 0:41 more expensive tobaccos. 0:44 - You can tell. 0:45 - You sure can tell 0:47 because only Parliament's new Hi-Fi filter 0:48 gives you high filtration plus recessed protection 0:51 for really clean smoking. 0:55 Parliament with a new Hi-Fi filter. 0:57

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