Philip Morris: Parliament Cigarettes, 1950s

Year Published: 1950s

Creator: Philip Morris D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: Mike Wallace This is Mike Wallace for Parliament. 0:01 Extra margin. 0:04 What does extra margin mean to you? 0:05 To a driver, extra margin can mean that extra 0:08 burst of speed he needs to pass the car ahead. 0:11 To a photographer, extra margin can mean his light meter 0:14 but in a cigarette, extra margin means Parliament. 0:18 Every Parliament gives you an extra margin today. 0:21 Extra margin for flavor because parliament puts the filter 0:25 where it does the most good. 0:28 Recessed a clean quarter inch away. 0:30 Extra margin because month after month, 0:33 Parliament is tested for uniformity 0:35 by the United States Testing Company. 0:37 Extra margin because tobacco tastes best 0:40 when the filters recessed 0:42 and your own good taste confirms it. 0:44 Why smoke any other way 0:47 when every Parliament gives you an extra margin. 0:48 Pop after pop all through the day. 0:51 You're so smart to smoke Parliament. 0:53 Extra margin, no extra cost. 0:56

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