Philip Morris: Parliament Cigarettes, 1950s

Year Published: 1950s

Creator: Philip Morris D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (crowd cheering) 0:01 - Villanova Stadium, Mike Wallace speaking. 0:01 In the pole vault, that crossbar is a long way off. 0:04 And, at the top, a matter of inches 0:07 can make the all important difference. 0:10 Same thing in smoking pleasure. 0:14 A little difference can mean a lot. 0:15 That's why Parliament's quarter inch recess 0:17 is so important to you. 0:20 ♪ In a Parliament the filter is recessed to say ♪ 0:22 ♪ A quarter inch away, a quarter inch away ♪ 0:26 ♪ Yes a quarter inch away is where the filter is placed ♪ 0:29 ♪ So no filter feedback can spoil the taste ♪ 0:32 ♪ Tobacco tastes best when the filter's recessed ♪ 0:36 ♪ Smoke Parliament ♪ 0:39 - Parliament, with its famous high fire recessed filter, 0:41 is continually tested for uniformity 0:44 by the United States Testing Company. 0:47 And your own good taste 0:49 tells you the flavor is pure and true. 0:51 ♪ Tobacco tastes best when the filter's recessed ♪ 0:53 ♪ Smoke Parliament ♪ 0:57 Mike Popular price. 0:58

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