Philip Morris: Parliament Cigarettes, 1950s

Year Published: 1950s

Creator: Philip Morris D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (pins falling) 0:01 (crowd groaning) 0:03 - Mike Wallace at Skytop Lanes, New York. 0:04 When the big game hangs on a tricky split, 0:07 a matter of inches 0:10 (pins falling) 0:12 can make the all-important difference. 0:13 Same thing in smoking pleasure, 0:15 a little difference can mean a lot. 0:17 That's why Parliament's quarter-inch recess 0:19 is so important to you. 0:21 ♪ In the Parliament the filter is recessed to stay ♪ 0:23 ♪ A quarter-inch away, a quarter-inch away ♪ 0:26 ♪ Yes a quarter-inch away is where the filter is placed ♪ 0:30 ♪ So no filter piece that can spoil the taste ♪ 0:33 ♪ Tobacco tastes best when the filter's recessed ♪ 0:37 ♪ Smoke Parliament ♪ 0:40 - Parliament, with it's hi-fi recessed filter, 0:42 is continually tested for uniformity 0:45 by the United States Testing Company. 0:47 And your own good taste 0:49 tells you the flavor's pure and true. 0:51 ♪ Tobacco tastes best when the filter's recessed ♪ 0:53 ♪ Smoke Parliament ♪ 0:56 Mike Popular price. 0:58

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