Philip Morris: Parliament Cigarettes, 1950s

Year Published: 1950s

Creator: Philip Morris D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: Narrator Mike Wallace at Stowe, Vermont. 0:01 Skill and coordination, that's what skiing calls for. 0:04 A matter of inches can make the all important difference. 0:08 Same thing in smoking pleasure. 0:12 A little difference can mean a lot. 0:14 That's why Parliament's quarter inch recess 0:17 is so important to you. 0:20 ♪ In a Parliament the filter is recessed ♪ 0:22 ♪ To stay ♪ 0:25 ♪ A quarter inch away ♪ 0:26 ♪ A quarter inch away ♪ 0:28 ♪ Yes, a quarter inch away is where the filter is placed ♪ 0:29 ♪ So no filter feedback can spoil the taste ♪ 0:33 ♪ Tobacco tastes best when the filter's recessed ♪ 0:36 ♪ Smoke Parliaments ♪ 0:40 - Parliament, with it's famous hi-fi recessed filter, 0:42 is continually tested for uniformity 0:45 by the United States Testing Company. 0:47 And your own good taste tells 0:49 you the flavor's pure and true. 0:51 ♪ Tobacco tastes best ♪ 0:54 ♪ When the filter's recessed ♪ 0:55 ♪ Smoke Parliaments ♪ 0:57 Narrator Popular price. 0:58

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