Philip Morris: Parliament Cigarettes, 1950s

Year Published: 1950s

Creator: Philip Morris D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (gun firing) 0:02 (water splashing) 0:03 - Mike Wallace in Florida. 0:05 Even in the hundred-yard freestyle, 0:09 a matter of inches can make the all-important difference. 0:11 Same thing in smoking pleasure. 0:14 A little difference can mean a lot. 0:16 That's why a Parliament's quarter-inch recess 0:18 is so important to you. 0:20 ♪ In a Parliament the filter is recessed to stay ♪ 0:22 ♪ A quarter inch away ♪ 0:26 ♪ A quarter inch away ♪ 0:28 ♪ Yes, a quarter inch away is where the filter is placed ♪ 0:29 ♪ So no filter feedback can spoil the taste ♪ 0:33 ♪ Tobacco tastes best when the filter's recessed ♪ 0:37 ♪ Smoke Parliament ♪ 0:40 - Parliament, with its famous Hi-Fi recessed filter 0:42 is continually tested for uniformity 0:44 by the United States Testing Company. 0:46 And your own good taste tells you 0:49 the flavor's pure and true. 0:51 ♪ Tobacco tastes best when the filter's recessed ♪ 0:53 ♪ Smoke Parliament ♪ 0:56 - Popular price. 0:58

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