P&G: Tide XK, 1960s-1970s

Year Published: 1960s to 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: Narrator Meet Mrs. Ann Cuneo of Harvard, Massachusetts. 0:02 She's going to tell a story that might shake up 0:05 a lot of your ideas about washing clothes. 0:07 - Well, it all began 0:09 when I threw this old favorite jersey of mine 0:10 reluctantly into the rag draw because of a hopeless stain. 0:13 I used it for polishing, mopping after it spills. 0:17 One day I was doing a load of rags 0:22 with some tide that I had gotten on special. 0:24 When I took the jersey out, I couldn't believe it. 0:27 The dirt and stains were out. 0:29 And well it was clean enough to wear again. 0:32 Then I saw it wasn't tide I used, it was tide XK. 0:34 I've used tide XK ever since. 0:39 Even when it's not on special. 0:41 And my whole wash is cleaner and whiter 0:43 than I ever thought it could be. 0:45 Narrator Incredible tide XK, 0:47 with stain removing XK enzymes. 0:49 It's so powerful, 0:51 it's soaks out stains while it washes out dirt. 0:52 And if you don't believe it, 0:55 get in touch with Mrs. Cuneo at 800-221-7370. 0:56

1 user has this film:
John W. Hartman Center for Sales Advertising & Marketing History

Related films:

Original permalink · Record added: 2025-04-22 23:30:25