P&G: Tide Detergent, 1950s

Year Published: 1950s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (fabric ripping) 0:01 - What's this? 0:03 You always tear clothes in half before you wash them? 0:03 - No, but it's a good way 0:06 to demonstrate Tide's cleaning power. 0:08 Come see. 0:10 We'll save one half of each dirty garment, 0:12 and we'll wash these other halves with Tide. 0:15 Thank you. 0:21 In the new AMC washer. 0:22 AMC packs Tide in every automatic. 0:24 A new AMC feature is cycle-tron programming. 0:27 Press one fabric selector button 0:30 and everything from water temperature to rinsing time 0:32 is controlled automatically. 0:35 AMC has nine spray rinses plus a deep overflow rinsing. 0:36 Time for our Tide wash results. 0:41 - Oh boy, what a difference! 0:44 Yes, when a product gets clothes that were dirty as this 0:46 clean as this, 0:49 it belongs in automatic washers. 0:50 - Sure does! 0:52 And you know 25 makers pack Tide 0:53 in their automatic washers at the factory. 0:55 Use Tide in your washer. 0:57

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