P&G: Thrill Dish Soap, 1960s-1970s
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Genre: Commercial
Year Published: 1960s to 1970s
Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)
Format: 16mm
Description: Transcription: Narrator When we told Bev Fleming that we had 0:01 a brand new dishwashing liquid for her to try, 0:03 this is how she reacted. 0:05 (Bev yawns) So we showed her new peach Thrill, 0:07 the one that gives you more than you bargained for. 0:09 Pretty peach color, delicious peach scent, 0:12 and the only dishwashing liquid that softens water. 0:15 You know, softer water means long lasting suds 0:18 and dishwater that feels peach soft, 0:21 and this is how Bev reacted. 0:23 - New peach Thrill! Narrator More than you bargained for. 0:27
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John W. Hartman Center for Sales Advertising & Marketing History
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