P&G: Scope Mouthwash, 1977

Year Published: 1977

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Come closer. 0:01 I'd like to speak to you about your breath. 0:02 Closer. 0:05 If you use a mouthwash, 0:07 you're probably not afraid 0:08 of coming this close to someone 0:10 but your breath can smell minty fresh or mediciny. 0:11 It all depends on the mouthwash you just used. 0:15 Like mediciny mouthwash, Scope gets your breath clean, 0:18 but Scope is minty fresh. 0:21 So your breath smells minty fresh. 0:23 Some antiseptic mouthwashes are mediciny, 0:25 so your breath smells mediciny. 0:28 But let your mouth be the judge. 0:30 Buy Scope and test it against your mouthwash. 0:32 If you prefer Scope, we'll mail you a dollar. 0:35 If not, we'll still send you a dollar. 0:37 Mail required certificate and proofs of purchase 0:40 from any size Scope and your current mouthwash 0:42 or send certificate and proofs of purchase 0:44 from any two bottles of Scope. 0:47 Details and certificates at participating stores. 0:49 Scope fights bad breath. 0:52 Scope doesn't give medicine breath. 0:53 Let your mouth be the judge. 0:55 (lips kiss) 0:58

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