P&G: Scope Mouthwash, 1971

Genre: Commercial

Year Published: 1971

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - So they wanna make a big bet, huh? 0:02 - Sure, they wanna bet everybody 0:03 that Scope tastes better than any other gargle. 0:05 - So how do we get a hunk of the action? 0:07 - Buy one of the big bottles of Scope. 0:09 If you like it better, you send in the ounce marking. 0:11 They send you 50 cents. 0:14 - But suppose I don't think it's a better-tasting gargle? 0:16 - Tell 'em so they send you the 50 cents anyway. 0:19 - That's the kinda bet I like! 0:22 I can't lose! 0:25 Announcer Details at stores. 0:27 Offer expires January 31st, 1972. 0:28


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John W. Hartman Center for Sales Advertising & Marketing History


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