P&G: Scope Mouthwash, 1970s
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Genre: Commercial
Year Published: 1970s
Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)
Format: 16mm
Description: Transcription: Announcer As the morning's snow fall 0:01 blankets the Ryan's retreat, 0:02 a pasty film blankets their mouths. 0:03 - Morning. 0:05 - Morning. - Scope? 0:07 - Uh-uh. Mine's lasts. 0:08 - Honey, your medicine breath, that's what lasts. 0:10 Scope leaves your breath minty fresh. 0:13 - Mine kills germs. 0:15 - Scope kills germs. 0:16 It has two powerful germ killers. 0:17 Try. 0:19 (exhales) 0:21 - Minty fresh. 0:21 - And? 0:22 - No medicine breath. 0:23 - Morning. 0:25 - Morning. Announcer Scope fights bad breath, 0:26 doesn't give medicine breath. 0:28
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John W. Hartman Center for Sales Advertising & Marketing History
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