P&G: Scope Mouthwash, 1970s
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Genre: Commercial
Year Published: 1970s
Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)
Format: 16mm
Description: Transcription: (wind blowing) 0:01 Narrator Unaware of what's happening 0:02 as the Burkes quietly sleep, 0:04 a pasty film covers their mouths. 0:05 They wake with the worst breath of the day. 0:08 Both Morning. 0:10 - Ah. Scope? 0:11 - I'll use mine. 0:13 - Yours leaves your breath mediciny. 0:14 Not minty like Scope. 0:15 - Mine kills germs. 0:17 - Scope kills germs. 0:18 - Come on. 0:19 - Try. 0:20 - Ah. Minty, fresh 0:21 - And? 0:23 - Kills germs. 0:24 Both Morning. 0:25 Narrator Scope fights, bad breath. 0:27 Doesn't give medicine breath. 0:28
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John W. Hartman Center for Sales Advertising & Marketing History
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