P&G: Scope Mouthwash, 1970s
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Genre: Commercial
Year Published: 1970s
Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)
Format: 16mm
Description: Transcription: Announcer As dawn silent creeps 0:01 into the Cowens' bedroom, 0:02 a pasty film covers their mouths. 0:04 (alarm rings) 0:05 They wake with the worst breath of the day. 0:06 Both Morning. 0:09 - Ah! 0:10 Scope? 0:11 - I'll use mine. - Yours leaves your breath mediciny, not minty like Scope. 0:13 - Mine kills germs. 0:16 - Scope kills germs. 0:18 - Come on. 0:19 - Try. 0:20 - Ah! Minty-fresh! 0:21 - And kills germs. 0:23 Both Morning. 0:25 Announcer Scope fights bad breath, 0:26 doesn't give medicine breath. 0:28
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John W. Hartman Center for Sales Advertising & Marketing History
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