P&G: Scope Mouthwash, 1970s
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Genre: Commercial
Year Published: 1970s
Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)
Format: 16mm
Description: Transcription: - Oh, my breath. 0:01 And the mouth wash is missing. 0:04 - Nope, we're switching to minty Scope. 0:05 - Why switch? 0:07 - Ugh, that one was mediciny. 0:08 - But that one kills germs. 0:10 - Scope kills germs. 0:11 Huh? And leaves your breath minty fresh. 0:13 - And kills germs? 0:14 - Both. 0:16 Narrator Laboratory tests prove 0:17 that Scope kills mouth germs. 0:18 Minty fresh Scope, fights bad breath, 0:20 doesn't give medicine breath. 0:23 - Scope is minty fresh. 0:24 - And kills germs. 0:26 - Both. 0:28 Narrator Now in lightweight shatterproof plastic. 0:28
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John W. Hartman Center for Sales Advertising & Marketing History
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