P&G: Scope Mouthwash, 1970s
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Genre: Commercial
Year Published: 1970s
Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)
Format: 16mm
Description: Transcription: - Mother! 0:01 - Honey! 0:04 Together Where's my mouthwash? 0:05 - We're switching to minty Scope 0:07 instead of the mediciny one. 0:08 - But ours kills germs. 0:10 - So does Scope. 0:11 - Scope? 0:12 - Not only leaves your breath minty fresh, 0:13 it kills germs too. 0:14 Always has. 0:16 Narrator We all have mouth germs 0:17 but Scope kills germs with antibacterial T25 0:18 while it fights bad breath and leaves breath minty fresh, 0:21 not mediciny. 0:24 - Ahh, minty fresh. 0:25 - And kills germs. 0:26 - Scope does both. 0:28 - Uh huh.
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John W. Hartman Center for Sales Advertising & Marketing History
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