P&G: Scope Mouthwash, 1970s
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Genre: Commercial
Year Published: 1970s
Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)
Format: 16mm
Description: Transcription: Announcer As the Garys sleep, an evil thing happens. 0:01 A pasty film covers their mouths. 0:04 (alarm rings) 0:06 Til they wake with a worst breath of the day. 0:07 - Morning 0:09 - Morning. - Oh my breath. 0:10 - Mouthwash. 0:11 Ah, Scope? 0:12 - I'll use mine. 0:14 Yours leaves your breath mediciny. 0:15 Smell, not minty like Scope. 0:17 - But mine cleans. 0:19 - Can't clean your mouth better than Scope. 0:20 - Ah, clean 0:23 - Morning. 0:24 - Morning. Announcer Scope fights bad breath. 0:26 Doesn't give medicine breath. 0:28
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John W. Hartman Center for Sales Advertising & Marketing History
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