P&G: Scope Mouthwash, 1970s

Year Published: 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Uh, BJ, my readers wanna know the secret of your success. 0:01 - I joined the revolution. 0:05 - There's something marvelous about you tonight. 0:08 - I joined the revolution. 0:10 - Join the fresh breath revolution with Scope. 0:15 Millions of Americans already have, 0:19 and more are joining the revolution every day. 0:21 They found Scope fights bad breath 0:24 and gives you breath that's minty fresh, not medicine. 0:26 Spread the word, send your name, one proof of purchase, 0:30 and the names of three friends to Scope. 0:33 We'll mail you a dollar coupon 0:35 good on your next Scope purchase. 0:37 And we'll mail each friend a 25 cents Scope coupon. 0:39 Give details and the required certificate 0:43 at participating stores. 0:45 - You've come a long way, son. 0:47 How did you do it? 0:48 - I joined the revolution. 0:51 Narrator Join Scope's fresh breath revolution. 0:53 Scope fights bad breath, 0:56 doesn't give medicine breath. 0:57

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John W. Hartman Center for Sales Advertising & Marketing History

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Original permalink · Record added: 2025-04-22 23:21:14