P&G: Scope Mouthwash, 1970s
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Genre: Commercial
Year Published: 1970s
Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)
Format: 16mm
Description: Transcription: - Good morning. 0:01 Let's go fishing! 0:02 (groans in disgust) 0:03 My breath? 0:04 - Scope will help. 0:06 - I'll use my mouthwash. 0:07 - Smell yours. - Mediciny. 0:10 - That's how it leaves your breath. 0:11 Smell Scope. 0:12 - Minty. But mine cleans! 0:13 - You know that filmy feeling that can mean bad breath? 0:15 Even yours can't clean it better than Scope. 0:18 - All right. 0:21 - Mmm, clean! 0:23 - Fresh. C'mon! 0:25 Announcer Scope fights bad breath, 0:26 doesn't give medicine breath. 0:28
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John W. Hartman Center for Sales Advertising & Marketing History
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