P&G: Scope Mouthwash, 1970s

Year Published: 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: Narrator Well, the Shays innocently sleep, 0:01 an evil thing is happening. 0:03 It happens to most people. 0:05 A pasty film covers your mouth. 0:07 You have morning breath 0:09 (alarm ringing) the worst breath of the day. 0:10 - Morning, my breath. 0:12 - Mouthwash. 0:15 - My Scope will help. 0:16 - I'll use my mouth wash. 0:18 - Honey, yours leaves your breath mediciny, smell. 0:19 - Mediciny. 0:23 - Now smell Scope. - Minty, but mine cleans. 0:24 - You know that filmy feeling 0:27 in your mouth? 0:28 - Mmhmm. - Even yours can't clean it better than Scope. 0:29 - All right. (signing) 0:32 Mmm, clean and fresh. 0:34 Good morning. 0:39 - Good morning. 0:40 (both chuckling) Narrator Scope fights bad breath. 0:41 Doesn't give medicine breath. 0:43

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