P&G: Scope Mouthwash, 1970s

Genre: Commercial

Year Published: 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: Announcer While Steve Shea innocently sleeps, 0:00 an evil thing is happening. 0:03 Don't be frightened. 0:05 It happens to most people. 0:06 A pasty film covers your mouth. 0:08 It tells you you have morning breath, 0:10 the worst breath of the day. 0:12 - Morning, Mr. Shea. 0:14 It's six o'clock. 0:15 - Good morning. 0:16 Announcer Scope helps get rid of morning breath 0:17 and pasty film, leaving breath minty-fresh clean. 0:19 - Ha. 0:23 Announcer Scope fights morning breath, 0:24 the worst breath of the day. 0:26 - Morning. 0:28 - Morning.


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John W. Hartman Center for Sales Advertising & Marketing History


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