P&G: Scope Mouthwash, 1970s
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Genre: Commercial
Year Published: 1970s
Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)
Format: 16mm
Description: Transcription: - Thanks. 0:01 - You're really rushing today. 0:01 - Hate to tell you Stacey, it's your breath. 0:03 - My breath? 0:05 - Try Scope, it works. - I use my mouthwash. 0:08 - There. 0:10 - You smell mediciny. 0:11 - My mouthwash fights bad breath. 0:12 - Scope gets breath clean like your antiseptic. 0:14 Plus your breath's minty fresh, not mediciny. 0:16 - Really? 0:19 - Really. (Stacey exhales) 0:20 - Clean, and fresh. 0:22 - You won't be able to drive 'em away. 0:24 Narrator Scope fights bad breath. 0:26 Scope doesn't give medicine breath. 0:27
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John W. Hartman Center for Sales Advertising & Marketing History
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