P&G: Scope Mouthwash, 1970s
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Genre: Commercial
Year Published: 1970s
Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)
Format: 16mm
Description: Transcription: Announcer While the Binghams innocently sleep, 0:01 an evil thing is happening. 0:02 Don't be frightened. It happens to most people. 0:04 A pasty film covers your mouth. 0:07 It tells you you have morning breath, 0:09 the worst breath of the day. 0:10 (alarm rings) both Morning. 0:13 Announcer Scope helps get rid of morning breath 0:14 and pasty film, 0:16 leaving your breath minty-fresh, clean-smelling. 0:17 - Ah. 0:20 - Ah. 0:22 Announcer Scope fights morning breath, 0:23 the worst breath of the day. 0:25 - Good morning. 0:27 - Good morning!
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John W. Hartman Center for Sales Advertising & Marketing History
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