P&G: Scope Mouthwash, 1970s
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Genre: Commercial
Year Published: 1970s
Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)
Format: 16mm
Description: Transcription: - I don't want to offend anyone, 0:02 not with the problem of bad breath, anyway. 0:05 So I find that I feel very confident using Scope. 0:09 Makes you feel good, 0:13 because your mouth feels clean 0:15 and refreshing. 0:17 And when you go out, you're not, 0:18 the person who's with you enjoys being with you. 0:20 I like to feel as though I'm nice to be near. 0:23 And I think Scope does this for me. 0:25 Narrator Scope makes your breath 0:28 feel fresh enough to talk about. 0:29
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John W. Hartman Center for Sales Advertising & Marketing History
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