P&G: Scope Mouthwash, 1970s
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Genre: Commercial
Year Published: 1970s
Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)
Format: 16mm
Description: Transcription: Narrator I was nervous about meeting Ann's dad 0:01 for the first time when she said, 0:03 "Eric, you need Scope, it works." 0:04 - Wow, my breath? 0:07 I'll use my mouthwash, there. 0:08 - Now you smell medicine-y. 0:10 You didn't use Scope. 0:12 - My antiseptic fights bad breath. 0:13 - Like antiseptic, Scope gets breath clean 0:15 but Scope breath's minty fresh, not medicine-y. 0:18 - Ah. 0:21 - Oh, teaching Eric about Scope, Dad. 0:23 - Sure learns fast. 0:26 Narrator Scope fights bad breath. 0:27 Scope doesn't give medicine breath. 0:28
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John W. Hartman Center for Sales Advertising & Marketing History
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