P&G: Scope Mouthwash, 1970s
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Genre: Commercial
Year Published: 1970s
Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)
Format: 16mm
Description: Transcription: (piano music) 0:01 - Beautiful, Pop. 0:02 - But before you sing to anyone else, the breath. 0:04 - Bad? 0:06 - Try Scope, it works. 0:07 - I'll use my mouthwash. 0:08 (piano music) 0:09 - There. 0:10 - Now you smell mediciny. You didn't use scope. 0:11 - But my mouthwash fights bad breath. 0:13 - Scope fights bad breath too, 0:15 but your breath smells minty fresh, not mediciny. 0:17 - Pop, they'll love your music, and your breath. 0:21 - [Announcer[ Scope fights bad breath. 0:25 Scope doesn't give medicine breath. 0:27
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John W. Hartman Center for Sales Advertising & Marketing History
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