P&G: Scope Mouthwash, 1970s
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Genre: Commercial
Year Published: 1970s
Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)
Format: 16mm
Description: Transcription: Announcer Sunday morning, 0:00 while Tim Dolman innocently sleeps, 0:01 an evil, pasty film covers his teeth, gums, tongue. 0:04 It tells him he has morning breath, 0:08 the worst breath of the day. 0:10 - Morning, daddy! 0:11 - Morning, daddy! - Morning. 0:14 Narrator You need Scope. Scope helps get rid of morning breath. 0:16 It helps clean away pasty film, 0:17 and it leaves your breath smelling minty fresh, clean. 0:20 Scope fights morning breath, 0:23 the worst breath of the day. 0:25 - All right, (kisses) good mornin'. (kisses) 0:27
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John W. Hartman Center for Sales Advertising & Marketing History
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Original permalink · Record added: 2025-04-22 23:21:12