P&G: Scope Mouthwash, 1970s

Year Published: 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (mysterious music) 0:02 Narrator While Doug and Dodie Cook innocently sleep 0:04 an evil thing is happening 0:07 inside their mouths. 0:09 Don't be frightened. 0:11 It happens to most people when they sleep. 0:12 A pasty film builds and covers your whole mouth, 0:14 your teeth, your gums, even your tongue. 0:16 It tells you, you have morning breath, 0:19 the worst breath of the day. 0:21 (alarm clock rings) 0:23 Doug and Dodie Good morning. 0:25 Narrator That's why first thing 0:28 in the morning you need Scope. 0:29 Scope helps get rid of morning breath, 0:30 the worst breath of the day. 0:32 Scope's combination of ingredients helps 0:34 clean away pasty film, 0:36 and, it leaves your breath smelling minty fresh and clean. 0:38 - Ah, that's better! 0:41 Narrator So you can feel like a human being again. 0:45 - Ah! 0:48 - [Narrator Scope fights morning breath, 0:50 the worst breadth of the day. 0:53 Doug And Dodie Morning 0:55 Kids Morning, Dad! 0:56 Doug How ya doing kids? Dodie Okay, I have this terrific... 0:58 Doug Hi honey! 0:59

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