P&G: Scope Mouthwash, 1970s
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Genre: Commercial
Year Published: 1970s
Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)
Format: 16mm
Description: Transcription: - Go sit down, son, listen to my jury speech. 0:01 Members- 0:03 - Um dad, your breadth will wilt them. 0:04 - Bad? 0:06 - Try Scope, it works. 0:07 - I'll use my mouthwash. 0:09 You know, members of the- 0:10 - It smells mediciny, you didn't use Scope. 0:12 - But my mouthwash fights bad breath. 0:14 - Scope fights bad breath too, 0:17 but your breath smells minty fresh, not mediciny. 0:18 - Ah. 0:21 Scope's a great defense. (laughing) 0:23 Announcer Scope fights bad breath. 0:26 Scope doesn't give medicine breath. 0:28
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John W. Hartman Center for Sales Advertising & Marketing History
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