P&G: Scope Mouthwash, 1970s

Genre: Commercial

Year Published: 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Too strong, ey. 0:01 - No pop, your breath. 0:03 Try Scope, it works. 0:05 - I'll use my mouthwash. 0:06 Ready? 0:09 - You smell medicine-y, you didn't use Scope. 0:10 - My mouthwash fights bad breath. 0:12 - Try Scope. 0:14 Endorser Scope fights bad breath too 0:14 but it's different. 0:16 Scope gets breath clean like an antiseptic mouthwash 0:17 yet your breath smells minty fresh, not medicine-y. 0:19 - Aahh. 0:23 - You win pop. 0:25 Endorser Scope fights bad breath. 0:26 Scope doesn't give medicine breath. 0:28


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John W. Hartman Center for Sales Advertising & Marketing History


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