P&G: Scope Mouthwash, 1970s

Year Published: 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (yawns) 0:00 Announcer Just woke up? Good. 0:01 Before you start the day, 0:03 take the tongue and cheek test. 0:05 - A test? Its seven o'clock in the morning! 0:07 Announcer It's no joke. 0:10 Run your tongue over the inside of your mouth, 0:11 your teeth, your gums. 0:14 Feel the pasty film? 0:17 - Film. Mm hm. 0:18 Announcer Then chances are you've got it. 0:21 That film can give you morning breath 0:23 the worst breath of the day. 0:25 - The worst breath. 0:28 Announcer First thing in the morning, you need Scope. 0:30 Scope's combination of ingredients cuts through the film 0:32 and cleans it away. 0:35 And instead of morning breath, the worst breath of the day, 0:36 your breath can be minty fresh and clean. 0:40 (sighs) 0:42 Now, take the tongue and cheek test again. 0:43 Feel the difference Scope makes? 0:46 (exhales) 0:48 - My breath's clean, no joke! 0:50 Announcer Scope fights morning breath, 0:52 the worst breath of the day. 0:54 - Good morning, daddy! 0:56 (smooches) 0:58

1 user has this film:
John W. Hartman Center for Sales Advertising & Marketing History

Related films:

Original permalink · Record added: 2025-04-22 23:21:12