P&G: Scope Mouthwash, 1970s
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Genre: Commercial
Year Published: 1970s
Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)
Format: 16mm
Description: Transcription: Both Happy Anniversary 0:01 - You ready? 0:02 - No, your breath. 0:03 - I'll use a mouthwash. 0:05 You ready? 0:07 - Honey, now you smell mediciny. 0:07 - My mouthwash tastes mediciny, 0:10 but makes my breath smell mediciny too? 0:12 - Try my Scope? 0:13 Announcer Scope fights bad breath too, 0:15 but it's different. 0:16 Scope gets breath clean like an antiseptic mouthwash, 0:17 yet your breath smells minty fresh, not mediciny. 0:19 - You ready? 0:22 - Ready. 0:23 Both Happy anniversary 0:24 Announcer Scope fights, bad breath 0:26 without giving you medicine breath. 0:27
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John W. Hartman Center for Sales Advertising & Marketing History
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