P&G: Scope Mouthwash, 1970s
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Genre: Commercial
Year Published: 1970s
Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)
Format: 16mm
Description: Transcription: - Look the ball. 0:01 - I can't, honey. 0:02 Your breath! 0:04 - Then I'll use a mouthwash. 0:05 Look at the ball. 0:07 - Now you smell mediciny. 0:08 - My mouth was tastes mediciny, 0:10 but it makes my breath smell mediciny? 0:12 - Try my Scope. 0:14 Announcer Scope fights bad breath too, 0:15 but it's different. 0:17 Scope gets breath clean like an antiseptic mouthwash, 0:18 yet your breath smells minty fresh, not mediciny. 0:20 - You're not looking at the ball. 0:23 - I know! 0:25 (kisses) Announcer Scope fights bad breath 0:26 without giving you medicine breath. 0:28
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John W. Hartman Center for Sales Advertising & Marketing History
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