P&G: Scope Mouthwash, 1970s
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Genre: Commercial
Year Published: 1970s
Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)
Format: 16mm
Description: Transcription: - Boss, may I call you Henry? 0:02 Henry, when you come in in the morning, you have bad breath. 0:05 What you need is Scope mouthwash first thing in the morning 0:09 and your breath will really be fresh. 0:13 That's it. 0:15 I'll tell them about Scope. 0:16 I'll say Henry, you have bad- 0:17 - Henry. 0:19 - breath. 0:20 - Good morning Edgar, I see you use Scope too. 0:20 I just tried Scope and my breath feels great. 0:23 From now on it's Scope in the morning, every morning. 0:26
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John W. Hartman Center for Sales Advertising & Marketing History
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