P&G: Scope Mouthwash, 1970s

Genre: Commercial

Year Published: 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (intercom buzzes) 0:01 Andy Yes? 0:03 Doorman Good mornin'. Young lady comin' up. 0:04 Andy What, why? Who? 0:05 My breath is the worst! 0:06 Announcer Morning breath, the worst breath of the day. 0:08 Andy Yuck! 0:11 Announcer You can tell by that bad taste in your mouth. 0:12 Use Scope. 0:13 Andy Pam. Now? 0:14 Announcer Scope works. 0:16 Andy Ahh. 0:17 Announcer It stops that bad taste 0:18 and fights morning breath. 0:19 Andy Judy! No. 0:20 (doorbell rings) 0:22 Sally Hi, Uncle Andy! 0:23 Andy Oh, hi, Sally. 0:25 Announcer Scope fights morning breath, 0:26 the worst breath of the day. 0:28


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John W. Hartman Center for Sales Advertising & Marketing History


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