P&G: Scope Mouthwash, 1970s

Year Published: 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (woman troubled) 0:01 - I'm out of Scope, oh there's downstairs. 0:02 Narrator Bad breath. 0:05 That funny feeling in your mouth. 0:06 - Good morning, sweetheart. 0:07 - Good morning. 0:08 Narrator And that not so funny feeling 0:09 that you can't face the world. 0:11 - Mommy, no kiss? 0:12 (woman blows kiss) 0:13 (woman chuckling) 0:14 (doorbell rings) 0:15 (woman sigh) 0:16 - Plumber. 0:17 - Wait right here, I'll be right back. 0:18 Narrator Don't turn away, turn to Scope. 0:20 (woman sigh) 0:21 Tingly Scope fights, bad breath. 0:22 So you can face the world. 0:24 (woman sighs relief) 0:25 Good morning, Mr. Plumber. 0:27 Narrator Scope brings you face to face. 0:28

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John W. Hartman Center for Sales Advertising & Marketing History

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