P&G: Scope Mouthwash, 1970s
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Genre: Commercial
Year Published: 1970s
Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)
Format: 16mm
Description: Transcription: - Oh! I have bad breath. 0:01 (exhales deeply) 0:04 Bad breath. 0:06 - You always have bad breath in the morning. 0:07 Narrator When you wake up, your breath's at its worst, 0:09 and your mouth has that bad taste, use Scope. 0:11 You know it's working when the bad taste is gone. 0:14 Scope leaves your breath clean and fresh. 0:17 (exhales deeply) 0:19 - Now I have good breath! 0:20 - You always have good breath after you use Scope. 0:22 - I have good breath. 0:24 - Hooray! Narrator Scope fights bad breath when it's at its worst. 0:27
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John W. Hartman Center for Sales Advertising & Marketing History
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