P&G: Scope Mouthwash, 1970s
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Genre: Commercial
Year Published: 1970s
Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)
Format: 16mm
Description: Transcription: - Hi, Papa! 0:01 Dad My daughter came home from school and said: 0:02 - Gee, Poppy, you're going to chase the way the customers. 0:04 Your breath. 0:07 - Bad, huh? 0:08 Dad I took my old mouthwash, then she said, 0:09 - Pop, but now you smell like a medicine chest. 0:12 - Oh. 0:14 - Try with Scope. It fights bad breath, too. 0:15 It leaves your breath minty fresh and nice. 0:17 - Scope, huh? 0:19 She was right. 0:21 (kisses cheek) - Papa, you're a regular lady killer. 0:23 - Better me than my breath. 0:25 Narrator Scope fights bad breath 0:26 without giving you medicine breath. 0:28
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John W. Hartman Center for Sales Advertising & Marketing History
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