P&G: Scope Mouthwash, 1970s
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Genre: Commercial
Year Published: 1970s
Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)
Format: 16mm
Description: Transcription: - Groovy! 0:01 - Daddy, that expression went out ages ago. 0:03 But glad you like the dress. 0:06 Hope Jimmy does. 0:08 - He will, but listen to your old dad. 0:10 You need Scope. 0:12 - Daddy, my breath? 0:13 - Mm-hmm, Scope's strong, tingly feeling 0:15 leaves your breath fresh and clean. 0:17 - You're right, Dad. Scope really worked. 0:19 - I can tell. 0:21 (lips smacking) 0:22 - Hi. 0:23 Jimmy Oh, groovy dress! 0:24 Announcer Scope brings you face to face. 0:27
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John W. Hartman Center for Sales Advertising & Marketing History
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