P&G: Scope Mouthwash, 1970s
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Genre: Commercial
Year Published: 1970s
Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)
Format: 16mm
Description: Transcription: - I'll tell him, Mr. Sesfeld, 0:02 you may be a top producer, but your breath is a flop. 0:04 You need Scope in the morning. 0:08 - You're a regular critic. 0:09 - Mr. Sesfeld. 0:11 - This Scope better work. 0:13 Announcer Scope helps clean away morning mouth film, 0:14 a principal cause of bad breath, 0:17 because scope has a powerful combination of ingredients. 0:18 - Scope's great, my breath feels fresh. Thanks. 0:22 Now try keeping in step. 0:25 Announcer Scope in the morning every morning. 0:27
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John W. Hartman Center for Sales Advertising & Marketing History
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