P&G: Scope Mouthwash, 1970s
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Genre: Commercial
Year Published: 1970s
Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)
Format: 16mm
Description: Transcription: - How can Professor Kerry not know about his breath? 0:01 Everybody else does. It's awful. 0:03 I'll tell him he needs Scope in the morning. 0:06 - Sounds like a lecture. 0:08 - (gasps) Professor Kerry! 0:10 - I hope this Scope works. 0:11 Narrator Scope helps clean away morning mouth film, 0:13 a principal cause of bad breath, 0:15 because Scope has a powerful combination of ingredients. 0:17 - Scope's great. 0:20 My breath feels fresh. Smart girl. 0:21 So how come you flunked yesterday's quiz, hmm? 0:24 Narrator Scope, for morning mouth film, 0:26 once in the morning does it. 0:28
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John W. Hartman Center for Sales Advertising & Marketing History
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