P&G: Scope Mouthwash, 1970s
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Genre: Commercial
Year Published: 1970s
Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)
Format: 16mm
Description: Transcription: - I'll tell him, Sarge you're the best, 0:02 but your breath's a three time loser. 0:04 Try Scope in the morn- 0:07 - Mouthing off Laskowski? 0:08 - Sarge. 0:10 - This Scope better work. 0:11 Announcer Scope helps clean away 0:13 morning mouth film. A principal cause of bad breath, 0:14 because Scope has a powerful combination of ingredients. 0:17 - Scope's great. 0:20 My breath feels fresh. 0:21 Take the day off, 0:23 because I'm giving you night duty. 0:25 - Scope for morning mouth film once in the morning, does it. 0:27
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John W. Hartman Center for Sales Advertising & Marketing History
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